The Global Strategy and Leadership Review (GSLR) aims to advance high-quality research in the fields of international business strategy and leadership. The journal focuses on fostering scholarly and professional insights into global competitive environments, cross-cultural leadership practices, and strategic decision-making in multinational organizations. It encourages innovative theoretical and empirical studies that contribute to understanding global business dynamics, strategic leadership models, and organizational transformation. The journal seeks to serve academics, industry leaders, and policy-makers by promoting knowledge that enhances effective global strategy formulation and leadership excellence.
Article Views: 662
In a conflict situation, the political and military speech is, in many cases, not just a strategic communication but rather an ideological and propagandistic speech. This study seeks to critically analyze how the Army Chief of Pakistan, Asim Munir, uses the religious and nationalistic discourse in the post-Operation Sindoor speech in order to create an ideological legitimizing language, influence the cognitive thoughts of the audience, and support the institutional authority. The study follows a qualitative Critical Discourse Analysis (CDA) paradigm, combining a three-dimensional model of Norman Fairclough with a socio-cognitive paradigm of Teun A. van Dijk. The data includes reported quotes of Munir’s speech at the National Ulema Conference (December 2025), complemented by media coverage and public discussion of the speech. The findings showed that Munir’s speech employed religious lexicon, Quranic allusions, and ethical metaphors strategically and presents the conflict as being God-approved. In-group solidarity is strengthened through repetition and experience of the language, whereas the selective circulation of media increases the strength of ideological discourse and curtails the possibility of opposition. In conclusion, the study states that religious-military discourse is an effective ideological instrument in establishing legitimacy and collective cognition in the Pakistan-India conflict arena, which illustrates the strong intersection of religion, power, and political communication.
Critical Discourse Analysis; Pakistan-India Conflict; Religious Lexicon; Political Communication; Nationalistic Discourse.